Creating a strong memorable brand can prove to be both a fine tuned skill as well as a game of luck. In today’s business climate the landscape is crowded with attention seeking brands betting their success on the perception of name recognition. Names can be obvious (marijuana.com), have a relatable meaning (weedmaps) or are more esoteric but infer a mood or feeling (Google).
It’s often said that all “the good names” are taken, but are they? This is where brandable names enter the market with clever word combinations or made up words referencing a specific niche of the industry. Think of the big picture, consider the long-term evolution of your business. What makes sense today may not be the case next year. Your name should be all encompassing, not necessarily tied to a keyword or the literal translation of your business.
Most names on Juanadomain are non-keyword names that have no specific meaning. While some names may not have a direct relation to your business or product, they can convey qualities that are paramount to your brand (like strength or potency), or an overall feeling (medical or recreational).
Brandable names that are free from keywords become strong brands over time and offer the flexibility to evolve a business without the restriction of a keyword-based name. If you find yourself in unchartered waters, test the domains/brands you like with colleagues and friends for some guidance. How will it look on a business card or advertisement, is it memorable or catchy, does it represent your products or services well? These are some questions to ask yourself when finalizing your choice.